Bluebella and Ashley Williams Announce Unique Collaboration Collection Made Using Recycled Materials

Bluebella and Ashley Williams Announce Unique Collaboration Collection Made Using Recycled Materials

Leading contemporary lingerie brand, Bluebella is thrilled to announce the launch of its highly anticipated collaboration with the iconic British fashion designer, Ashley Williams. The Bluebella x Ashley Williams collection, with styles made using more than 50% recycled materials, is a seamless fusion of cutting-edge fashion and alluring sensuality, set to put a bold twist on what it means to unwind.

Inspired by a shared vision of empowering women and celebrating their individuality, Bluebella and Ashley Williams have joined forces to create a collection that seamlessly marries the designer’s distinctive style with Bluebella’s commitment to boldness and confidence. This unique collaboration showcases an array of nightwear, underwear and accessories bound to capture the hearts and desires of fashion enthusiasts and lingerie connoisseurs alike.

Drawing from Ashley Williams’ signature aesthetic — a juxtaposition of edginess and elegance — the collection features bold and intricate patterns, playful cuts, and unexpected details.

CEO and founder of Bluebella, Emily Bendell, expressed her excitement about the launch, stating: “I have always loved the spirit of Ashley’s work, as well as her energy and subversiveness with such uniquely British humour in it. Her work is so refreshing and playful while remaining meaningful. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”

Ashley Williams will also make her London Fashion Week return at September’s SS24 shows. The designer is the latest recipient of Fashion East’s XLNC programme, an initiative that looks to support its acclaimed alumni in empowering and expanding their brands.

The Bluebella x Ashley Williams Collection will be available for purchase on the Bluebella official website starting from September 5th 2023. Fashion enthusiasts, trendsetters, and empowered women are invited to explore this revolutionary collection and embrace the fusion of contemporary fashion and sensual allure.

About Bluebella

Bluebella is a lingerie, underwear and nightwear brand that redefines sensuality while keeping inclusivity, innovation, and exceptional style at its core. The brand empowers people to buy beautiful lingerie to please themselves rather than someone else. Bluebella has now been recognised three times as the Lingerie Brand of the Year at the Drapers Awards.

About Ashley Williams

Ashley Williams’ quirky graphic prints and tongue-in-cheek designs have made her one of Britain’s most exciting womenswear designers. This trailblazing Fashion East alumn confidently balances whimsical kitsch with high fashion – an aesthetic beloved by A-list celebrities such as Cara Delevingne, Rihanna or Rita Ora. She is the recipient of multiple accolades, including the 2015 Emerging Designer of the Year title at the ELLE Style Awards and the British Fashion Council’s 2014 NewGen award.

The lingerie brand collaborates with the trailblazing designer on an exclusive project.